Posters That Spoil the Movie
The art of the movie poster seems to be in decline, because
now they’re all just collections of floating heads, or familiar imagery from
stuff we’ve seen over and over, or simplistic images that don’t do more than let
you know the movie exists. I can’t recall the last new movie poster I thought
was worthy of hanging on my wall, but I will give credit to the simplistic
posters that avoid revealing too much about the film. Let’s examine a
collection of movie posters, both good and bad, that reveal a little too much
about the film they’re trying to advertise. I think this is a good spot to
issue the SPOILER ALERT!
Which movie poster spoils the film worse than any other? A
few came to mind right away, but as I delved into the long, storied history of
movie posters, I discovered some pretty surprising ones. I’m only going to look
at North American advertisements, so international posters where some
instructions were maybe lost in translation aren’t going to count. Whether the
marketing department or the studio or whoever was responsible intended to spoil
any of these films we may never know, but let’s begin with one of the oldest
examples, for one of my all-time favourite films: the original King Kong.
CONTENDERS
King Kong (1933)

I believe one of the reasons everyone just seems to know that
King Kong climbs the Empire State Building even if they’ve never seen the movie
is because of this poster. Kong himself is an obvious choice to help sell it on
the spectacle of seeing a giant ape monster, but why not just show him on Skull
Island? You can’t blame any of the subsequent Kong remakes and reboots for
spoiling big moments after the original did it first, except we can
blame the 1976 remake’s poster for spoiling that Kong doesn’t climb the Empire
State Building but rather the World Trade Center. While not every piece of
ancient promotional material is like this (one of the original posters shows
Kong front and center with only a couple generic buildings in the very distant
background), most other posters at least spoil the fact that Kong is taken off
Skull Island and brought back to New York before the finale. It’s not a spoiler
worth getting upset about anymore, but it’s still one of the earliest and most
famous examples of giving away the ending in a poster, and it certainly wasn’t
the last.
Planet of the Apes (1968)
I’ll give credit where credit is due: as far as I can tell,
none of the initial theatrical posters for the original film in the
long-running franchise gave the ending away. It was in later posters and on
home video covers in particular that the marketing “experts” said to hell with
keeping one of the best twist endings in any sci-fi film a secret!
Maybe they just figured since it was so well known after a while and subsequent
sequels had been released that it was fair game to help advertise it to the
home video market. If you were to watch Planet of the Apes for the first
time having already seen that cover with Charlton Heston kneeling in front of a
partially buried Statue of Liberty, you would probably be pretty frustrated
watching it as he repeatedly thinks he’s on a planet other than Earth.
Carrie (1976)
Stephen King’s career was launched with the success of his
first published novel, Carrie, and the subsequent film adaptation
directed by Brian De Palma also stands as the first of many of his stories to
get the big screen treatment. The pivotal moment that sets the film’s most
horrifying sequence into motion was too good to pass up for the poster,
apparently, because it’s hard to find any posters for Carrie that don’t at
least show her covered in pig’s blood. It’s the before and after images side by
side that really get me; sure, it’s intriguing, but once you sit down to watch
the movie, the setup makes it pretty clear that the image you saw on the poster
is going to happen and you have to wait quite a while until it does. I think the
posters and DVD covers with just her mostly in silhouette and flames behind her
are even a little less specific in spoiling the film’s most famous scene, but
still reveal too much.
The Shining (1980)
There have been so many posters for Stanley Kubrick’s
version of Stephen King’s famous third-published novel, especially with
re-releases and anniversary editions, but some early versions show Jack
Nicholson peeking through the shattered bathroom door at a terrified Shelley
Duvall, and while it’s obviously one of the most famous moments from the film
(sense a pattern emerging?), at the time it ruined the mystery of who the threat
was going to be and to what length he would inflict pain on his family. King
famously complained that the casting of Nicholson as Jack Torrance gave away
that he would go insane by the end, but this poster only reinforced the
spoiler. It even shows the axe right in the center, though he doesn’t even pick
up the axe until over an hour in.
E.T. The Extra-Terrestrial (1982)
I guess this one is pretty minor overall, but it was one of
my inspirations for exploring this topic in the first place. I had never really
thought about how Elliot and friends riding their bikes through the night sky
was spoiled by the E.T. poster as a kid, because I had only seen the VHS
cover in the video store before watching it for the first time, and it
emphasized Elliot reaching out to E.T’s glowing fingertip, with the earth
below. As an adult, though, I realized this magical sequence is spoiled not only
by the original poster, but by Steven Spielberg’s Amblin Entertainment logo,
which plays before many other films. Does it ruin the whole movie? Not really,
but as soon as they get on those bikes and stick E.T. in the basket you know
what’s coming next, and the wonder of the effect doesn’t hit the same when
you’re already expecting it.
Rocky IV (1985)
The first three Rocky movies are great, and the first
time I saw them, I didn’t know how they were going to end. While Rocky IV
is also pretty good, I was not at all surprised when Rocky beat Ivan Drago at
the end of the final match, but that’s because I had seen the poster, in which
Rocky is draped with an American flag, looking beat up but victorious. At least
out of six Rocky movies and three Creed movies only one of them
was spoiled by a poster.
Platoon (1986)
I remember being unnerved by the VHS cover of Platoon in
the video store when I was a kid, not understanding anything about it, but
sensing the film’s violent, gritty nature based on the image of a soldier
kneeling and looking up into the sky in despair. When I eventually watched it
as an adult, I realized that image wasn’t just some random solider or a
promotional image that didn’t appear in the film, it was Willem Dafoe’s
character! I also realized he wasn’t going to make it to the end, long before
the scene in which he meets his demise: the iconic shot of him kneeling.
Free Willy (1993)
This one is actually more egregious than I first realized.
Does the image of an orca leaping over a kid taking a heroic stance at a
breakwater sell it as an exciting adventure film for the whole family to enjoy?
You bet it does. Is this image also from the very end of the movie? You bet it
is! The shots in the actual movie of this triumphant moment also look terrible
compared to the genuine splendour of the poster. The title suggests the goal is
to make sure Willy is set free, but after a point early on, anyone who saw the
poster will realize that unless it’s a case of blatant false advertising (which it isn't), Willy
will be set free by the end, and sure enough, he is.
The Shawshank Redemption (1994)

Who could have predicted I would uncover three Stephen King adaptations spoiled by their posters? I think an argument could be made that
the poster for The Shawshank Redemption isn’t really a spoiler for
anyone who knows nothing about the story. It’s a moody image of a guy we can
presume is the protagonist standing triumphant in the rain, and that’s it. If
you do know the story, whether it’s because you read the novella or have
seen clips or scenes out of context discussing how the film is one of the
greatest of all-time, then you can piece it together that Andy Dufresne will
escape from prison before the end and stand triumphantly in the rain with his
shirt open. The nature of the prison break and what he actually goes through to
get to that moment isn’t spoiled in any way, so I would call this one a minor
spoiler, but still, it’s something from very late in the movie that, while
striking in its imagery, didn’t need to be the primary way of marketing the
film.
The Lord of the Rings: The Two Towers (2002)
The spoiler in this one is only obvious once you’ve seen the
first installment in the award-winning fantasy trilogy. Gandalf the Grey dies
fighting the Balrog in Fellowship of the Ring, and the other members of
the fellowship are very sad, but must push on. Wait a minute, why is Gandalf on
the poster for the next one, then? And why is he all white? Arguments are made
all the time that you can’t spoil stuff once it reaches a certain age, and
considering there were forty-eight years between the release of the film and
the publication of the source material upon which it was based, yeah, okay,
book readers already knew that was coming. Still, they could have left him off
the poster and I would have been genuinely surprised and delighted to have seen
him return, instead of just waiting for the moment to come and then not being
surprised at all with the swell of music and close up on Ian McKellan.
Quarantine (2008)
Does anyone remember this found footage remake? I reviewed
it over a decade ago and I barely remember anything distinct about it (I do
remember how much it copied from the original Spanish film, REC), but I
do recall that poster—fairly simple, though effective enough. This is yet
another case of the final shot of the movie being used; there really isn’t much
to spoil here, but it’s pretty telling when the most marketable shot of the
film is the last one, meaning everything preceding it isn’t as impactful or
memorable.
The Impossible (2012)
This survival film from Spanish director J.A. Bayona was
based on true events surrounding the 2004 Indian Ocean tsunami. I’ve never seen
it but have heard it’s great—it got pretty good reviews, Naomi Watts was
nominated for an Oscar, and it made money at the box office—and one big reason I
didn’t feel like I needed to see it was because of the damn poster. There they
are, the family reunited! If your entire premise hinges on whether or not the
family will survive the ordeal and reunite, maybe don’t reveal the outcome
before people are even in the theatre seats? Some claim it helped make it a
less distressing experience to watch, but I think that’s a lame excuse, because it proves the whole thing was, indeed, possible.
Terminator Genisys (2015)
Last and, in this case, certainly least, is the fifth
Terminator film which was so bankrupt of interesting new ideas that the
marketing team decided to utilize the film’s one and only twist as part of the
effort to get fans to see it. No, it’s not the reveal that Arnold
Schwarzenegger is back as an aged T-800, which is revealed pretty early in the
movie, nor is it the return of the liquid metal T-1000. John Connor, the guy
Skynet has been trying to take out since the first movie, is actually a
Terminator in this one! It’s a stupid twist, but even stupider is having the
big reveal plastered right across the center of the poster (and it was in the
trailer, too) so there is absolutely no narrative weight or impact when the
twist comes to light in the actual film. I had forgotten about this even
happening, actually, but thanks to the poster I was instantly reminded.
VERDICT
I could have included even more movie posters here (several
Marvel movies, Phone Booth, Lone Survivor [although that one’s
spoiled just by the title alone], The Wicker Man) but I think these ones
are the most spoiler filled. Which one has the biggest spoilers of all? I’m
tempted to say Terminator Genisys, if only the spoiler meant anything.
It’s a lame twist in a lame sequel that has since been retconned, so who cares
anymore? King Kong is such an old spoiler it also doesn’t seem so
significant today. The frontrunners are Carrie, Planet of the Apes,
and Free Willy. I’ll give some of these other ones a pass—E.T.
for example I can see being a way of intriguing audiences without giving away
any key plot points—but of the frontrunners, I will also give Planet of the
Apes a pass because it wasn’t the original poster that spoiled the ending,
just later marketing material. Who really cares about the ending of Free
Willy anymore? It’s so of the 90’s and so less significant compared to most
of the other films I’ve covered here that I wouldn’t call it the biggest
spoiler poster.

Carrie, for having remained as a 70’s horror classic
since its release, has always been marketed on that shot of her drenched in
blood. I understand the shock and intrigue of
seeing her like that, but c’mon, it’s one of the key moments that I would
certainly leave out of my explanation to someone as to why they should see it.
A girl with telekinetic powers gets taken to the prom and something terrible
happens to her is all you need to say! I think I have to give it to the Carrie
poster for being the biggest spoiler for a great film. It’s like if they had
put Norman Bates in a wig on the poster for Psycho or the chestburster
coming out of John Hurt on the poster for Alien. It’s always been a
curious choice to me, but thankfully, I have seen less and less spoiler-filled
movie posters in recent years. If only we could start to see some more
interesting posters that still refrain from spoiling too much…
Related: Bad Movie Posters
https://cccmovies.blogspot.com/2024/04/just-stop-already-issue-4-bad-movie.html